IIE Higher Certificate in Digital Marketing

Overview

​The purpose of this IIE qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field. This digital marketing course will enable learners to understand digital marketing practices and techniques, including the role and practice of communication, marketing and campaign planning, this will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment.

• Braamfontein
• Bloemfontein
• Cape Town
• Durban
• Nelson Mandela Bay
• Pretoria CBD
• Polokwane
• Mbombela (Nelspruit)

Course Outline

Skills you will develop

This IIE qualification will provide learners with the conceptual tools and practical techniques required in the digital marketing field. Through studying the IIE qualification, learners will obtain introductory knowledge, cognitive and conceptual tools, and practical techniques to be successful in a career within the digital marketing environment.

Possible Careers

• Digital Marketing Assistant
• Digital Marketing Administrator
• Email Marketing Assistant
• Email Marketing Administrator
• E-commerce Assistant
• E-commerce Administrator
• Social Media Consultant
• Social Media Administrator

Accreditation

This higher certificate is accredited by the Council on Higher Education (CHE) and registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 120 credit qualification on Level 5 (SAQA ID NO: 111345). On successful completion, you will receive a Higher Certificate in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.

Requirements

Minimum Admission Requirements

Click here 

Modules

Semester 1

• Digital and Academic Literacies
• Digital Marketing 1A
• Introduction to Quantitative Thinking and Techniques
• Marketing 1

Semester 2

• Digital Marketing 1B
• Introduction to Web Development
• Marketing in the 21st Century
• Work Integrated Learning

Pathways

The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered by The IIE at IIE Rosebank College, that enable access to higher-level qualifications.  Speak to the student advisor for more information. 

Important Information

This fact sheet is accurate at the time of publication. The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to the commencement of registration due to changes in regulation, policy,market requirements or any other valid reason.